Alfredo Serrano

President Varuna Consulting

Alfredo Serrano, who obtained the degree of Industrial Engineering by the Polytechnic University of Madrid and holds an MBA from INSEAD (Fontainebleau, France), has a broad professional experience in the cruising industry, since 2002, when he left the industrial sector after having worked in different multinational companies. 

Alfredo held the position of Managing Director at the Spanish cruise line IberojetCruceros, a division of the Iberostar Group. In 2007 Carnival Corporation & PLC acquired Iberojet and rebranded it to Iberocruceros, where Serrano remained as the Managing Director.  

He was responsible for launching the company as a key player in the Spanish travel market by diversifying its customer base and establishing it in South America.

In 2014, Serrano founded VARUNA CONSULTING S.L, a private consultancy company based in Madrid and specializing in the cruise industry. That same year, and to date, Alfredo was appointed National Director for Spain at Cruise Lines International Association (CLIA).